Can buying a Pay As You Go SIM be false economy? Five things to consider when choosing.

Connecting M2M devices globally

with one SIM card using multiple networks.

Pay As You Go data SIM vs Pay Monthly – The Top five things to consider when choosing.

Pay As You Go data SIM vs Pay Monthly – The Top five things to consider when choosing.

PAYG vs Pay Monthly

We often get asked by customers which type of SIM to choose between our Pay As You Go data SIM and our monthly payment data SIM.

PAYG vs Monthly – Which wins?

The answer is…. “Well it depends…”

Fundamentally the choice is to pay monthly for a fixed amount of data OR pay as you go so that you only pay for the data when you use the SIM.

Often Pay As You Go is selected due to the perception that because there is no contract you will save money when the SIM is not being used.  Additionally, please customers don’t want to be tied into a long term contract.

Both considerations can be “red Herrings” and end up costing you more money very quickly.

Choosing which type of plan to select is not always that simple, especially when there is a cancel any time policy on a pay monthly SIM and Pay As You Go data charges are higher than pay monthly data charges.

 

So, to help you decide what’s best for you, here are the top five things to consider are:

 

  1. How much data will your device use per month.

This is fundamental and by far one of the most overriding considerations.  Unless you have some idea of how much data your device uses per month then it is “impossible” to figure out the best option in terms of Pay As You Go or Pay Monthly.

M2M, IoT devices, trackers, alarms and many other similar types of device do not typically use a lot of data. These devices do not use data like your mobile phone does!  The exception would be video streaming applications such as CCTV.

We often get asked “how much data will my device use”. Whilst we might have a rough idea, only you can figure how much data your device will use per month.  If you don’t know, contact the device supplier and ask them for an indication of what their devices typically use per month with your use case or scenario.

Make sure you give your supplier an idea of how you will use the device.  They will probably already know the approximate amount of data the device will use per month.

  1. Billing increment

Data session may be billed in various increments such as 1kb, 10kb 50 kb etc.  This may depend on the local networks and the roaming agreements in a particular country.  In general in the EU and UK, the minimum billing increment is 1kb for initial increment and subsequent increments.  However, outside of the EU and UK there may be a higher initial minimum billing increment and usage increment.  For example a 50kb minimum followed by a 10kb increment would mean that you will be charged no less than for 50kb even if your device only used 15kb for example.  Another example might be that the initial billing increment (minimum charge) may be 20kb then followed by 1kb increments.  In this instance, if the device sent less than 20kb, the minimum charge for data use would still be for 20kb.

 

  1. How often will your SIM be used

If you only plan to use your SIM a few times per year, or irregularly, then check the minimum use requirements enforced by your provider.  Some network will deactivate a SIM if it is not used regularly or lies dormant for a period of time.  Sometimes this may be as little as Three months.

If you fail to use your SIM and its deactivated and you lose any credit on the pre paid SIM, then the effect cost per mega byte of data goes up as you have lost all the credit on the SIM.  For example, if you had £10 of credit on the SIM and only used 1mb, then the cost to you has actually be £10 per MB.  It’s a case of use it or lose it.

 

  1. What is the connection regime of your device? Single session or multi session

 

By this we refer not only to how often the device sends data, but more importantly, does it open a data session to send each “packet” of data or does it open a data session and send lots of packets of data. For example,  at the start of the day the device opens a session at the start of the day and send multiple packets of data during one long data session?  Configuring your device to open and close a data session each time it sends a packet of data can be very costly on Pay As You Go.

Some device manufacturers configure their device s this way to open and close a session each time data needs to be sent and do not enable you to change the configuration.  This can be costly on a Pay As You Go SIM with a minimum charge per session.

A data session is when the device wants to send information to the remote server or application.

Some devices will be “asleep” and will requests and start a data session each time they want to send information or data.  Think of it like this… When you make a phone call, you pick up the phone, call, talk, then hang up.

Some devices open a data session and keep it open regardless of if they have information to send.  With the phone analogy above, you would dial the number you want to connect to and talk to throughout the day, it like leaving the line “open” so that you could talk at will and without having to pick up the phone.

Charges can vary depending on the way your device works or is configured, and the billing method used by the network.

  1. How many data sessions will the device have per month

This is pretty self explanatory.  If your device is in use a lot, then the chances are it will have a lot of data session, particularly if its opening and closing data sessions each times it sends.

For example, lets say a device opens and closes each times it sends data.  Lets say that it sends Thirty times per day, every day of the week.  That’s 30 x 30 = 900 sessions per month.

Alternatively, if the device opened one session per day, then it would only have 30 sessions per month.

Considering any minimum session charges, the 900 sessions per month could be significant when compared to the fixed amount of data per month option, which does not consider how many times a device opens and closes a data session.

  1. Minimum charge for a data session

This was mentioned in consideration Two (2) above.

If the SIM has a minimum data charge for each session then these coast can add up and exceed a monthly payment SIM if the SIM is in use regularly and for extended periods.  See below for a worked example.

 

A Free “Bonus” consideration!

We often get told by clients that they use a single network SIM for their device.

That’s fine, but think about the exposure you may be incurring by not having a SIM that has no back up network(s).  If the single network fails or has an outage for some reason, then the device cannot connect.  This may have dire consequences if the device is used in a critical application such as monitoring vulnerable people or high value asset.

A multi network roaming SIM, by its very nature has multiple networks it can use.  If one fails, then the device should tell the SIM to switch networks, thus maintaining a connection and keeping the critical data flowing.

 

So lets take a look at a comparison for a scenario with a GPS tracker

Lets say you have a tracking device that uses about 20mb of data per month.  Use case is in a vehicle that is UK based but also visits mainland Europe.

Lets say that the device opens and closes a data each day and operates twenty days of each month.

The SIM in use has a minimum data session charge of £0.01

Most trackers will send data continually but let’s assume the device is set to record the vehicles location every 30 seconds and send them every 90 seconds.

In this case, the amount of data will be less than the minimum charge so every 90 seconds there will be a charge of £0.01

If the vehicle is in use 8 hours per day, then this will cost…

8 hours x 60 mins = 480 minutes per day

480 / 1.5 (90 seconds is 1.5 minutes) = 320 charges

320 x 0.01 = £3.20 per day

As the vehicle is in use 20 days per month, then the monthly cost would be

£3.20 x 20 = £64

By comparison, a 20mb per month SIM would cost £0.99 per month irrespective of the number of data sessions or billing increment. What would you rather pay?  £0.99 per month (£11.98 per year) or £64 per month

It’s a no brainer, especially as the pay monthly SIM has no contract and can be cancelled anytime. It also roams on multiple networks giving peace of mind, minimising the risk and consequences of not being able to connect.

This added redundancy of additional networks could be viewed as extra value.

The SIM roams on 4 networks, its like having 4 SIMs in one. There are no GPS trackers that allow you to insert four SIM cards, but if you could, you might pay, say £5 per SIM, that’s £20 per month for equivalent network coverage.  The £0.99 per month really does look like a bargain 😉

 

Check out our Pay Monthly SIMs HERE.